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Take this listing for a $10 iPhone charging dock. The top customer review for the product was actually a 2016 comment on a "Culinary Torch" - the sort of tool you use to make crème brûlée. "Great for making the perfect dish!" read the five-star review, alongside the customer's photo of the torch. Nicole Nguyen / BuzzFeed News / Via Amazon "Customers normally don't read reviews. ... They usually base their decision on how many reviews the product has and what the star rating is." Frank Dorman, a representative of the Federal Trade Commission, which regulates advertising, said, "Without commenting on any specific example, what we can say is that it's deceptive to misrepresent that reviews for one product apply to a different product." Dorman noted that fraud and deception are treated equally under the FTC Act. Nicole Nguyen / BuzzFeed News / Via Amazon It's not just a phenomenon for third-party seller listings, either: At least one listing managed by Amazon itself combines reviews for multiple products too, in a slightly different way. Nepomnyashy, who calls the practice "review reuse fraud," contacted the seller, Bastexwireless, to complain. A representative for Bastexwireless replied to him in an email (addressing him as "Matt"), stating, "Zerolemon decided to change the listing to keep the product reviews." She also added that, as a seller, "We do not have control over the listings. The listings are managed and created by Zerolemon only." Adding to the problem is the fact that there are simply too many listings for Amazon to moderate, according to consultant Chris McCabe, who was formerly on Amazon's seller performance evaluation and policy enforcement team. camera bag cyber monday
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