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Fake reviews break trust: 52% of consumers said fake reviews make them lose trust in the brand It spoils the sale as well: If they suspect fake reviews, 56% wouldn't buy the product, 50% wouldn't trust the brand, 34% wouldn't trust other reviews, and 25% wouldn't buy from the site People actually like negative reviews: 85% think negative reviews are either as or more important than positive ones They want rules for fake reviews: 70% think the retail industry needs a new set of standards to combat fake reviews. They want the standards to dictate that only verified customers be able to post reviews (59%), all products be tried and tested among legitimate consumers before launch (56%), daily reviews of customer content to weed out fake reviews (49%), and websites publish the reviews process or third party they use (40%) They don't know what current laws are: 48% said they have no idea what their consumer rights are when it comes to fake reviews and 45%) said that they have a little bit of information "Brand trust is one of the most valuable assets on the balance sheet," said Zarina Stanford, Bazaarvoice CMO. "Harnessing the power of the voice of the customer is crucial for today's always-on commerce. Authentically posted reviews – both positive and negative – is by far the most powerful way to utilize the voice of your customer to earn trust and purchase conversion. " See more research in Bazaarvoice's latest e-book. The research was commissioned by Bazaarvoice and conducted in August 2022 by Savanta among 10,606 consumers from Australia, Canada, China, France, Germany, the U.K., and the U.S. camera bag cyber monday
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