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linkedin sharing button Think about this way: how many times have you gone into a restaurant, ordered your food, and found out that the restaurant would not be able to serve you? Not too often. If it did happen, you might leave the restaurant a bad review online. Risks of adding a fake testimonial section to your website. A recent New York Post article outlined a scary incident where an Amazon merchant saw his sales plummet from 450 units a day down to just 150. It all started when a few negative reviews reached the front page of his Amazon product. Even though most of the reviews were positive, the negative ones had received enough upvotes to outrank the others. Suspiciously, the man was contacted by a "list optimization" vendor who offered to help clean up the review page by generating upvotes for the positive reviews. When the man turned down the service, the negative votes rapidly increased, nearly doubling within a day. The vendor contacted the man again, saying the price to fix the review page had doubled. The vendor admitted that one of the Amazon seller's competitors had hired him, but that he would be happy to turn against the competitor if the price was right. Google SEO and Fake Reviews Final Thoughts For a brief moment, the Internet provided a level playing ground for small businesses. Anyone could compete with the big guys. All it took was a great product and a few customers willing to review it. Fake reviews and fake upvotes may have tilted the market back in favor of the big guys. camera bag cyber monday
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